A commuter wearing a festive Christmas jumper crosses London Bridge during the morning rush hour on December 12, 2014. Christmas jumpers, once only thought stylish by knitting-needle wielding grannies, are enjoying a renaissance in Britain after being adopted as a festive fashion statement by young revellers. - AFP
Responding to soaring demand for the colourful and eccentric creations, vintage clothing group Beyond Retro has opened a temporary store selling only Christmas jumpers in London’s trendy Old Street.
“It isn’t just hipsters that are doing it now, it’s everybody, office workers to mums, dads, kids buying them for their whole family, everyone is getting involved and that’s what so exciting,” said Ashley Emerson, head of development at Beyond Retro.
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