India's Modi pilots live radio show to reach the masses


  • World
  • Wednesday, 24 Sep 2014

Prime Minister Narendra Modi gives a speech at his lecture meeting hosted by Nikkei Inc. and Japan External Trade Organization (JETRO) in Tokyo September 2, 2014. REUTERS/Toru Hanai/Files

NEW DELHI (Reuters) - India's Twitter-savvy Prime Minister Narendra Modi is turning to the country's oldest radio station to make his voice heard even in the farthest Himalayan hamlets and most distant deserts.

On Oct. 3, Modi will go live on public service All India Radio (AIR) from New Delhi for about 50 minutes, in a pilot of a show he hopes will become a weekly opportunity to reach up to two-thirds of India's 1.2 billion people.

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