Amazon takes on iPad with new Kindle Fire tablet


This handout image provided by Amazon shows the new Kindle Fire HD tablets that were introduced during a press conference by Amazon CEO Jeff Bezos at Santa Monica Airport in Santa Monica, California, USA. -EPA

SANTA MONICA, California: Amazon unveiled new models of its Kindle Fire tablet computer Thursday, including a bigger version with a high-definition display, in a clear challenge to the market-leading iPad.

Analysts said the Amazon upgrades - as well as launching the hugely popular Fire devices outside the US, starting in Europe later this year - signaled the online giant has its sights on challenging Apple's longstanding dominance.

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