NEW DELHI, (Reuters): Fashion designers in India, known for shimmering silks and other rich textiles, must be true to their roots and play up these strengths, along with a fine hand for detail, if they aspire to global recognition, says veteran Indian couturier JJ Valaya.
A little more than a decade after India held its first fashion week, its fledgling industry is trying to break into the international market. But more than 80 percent of buyers are still from home, where disposable income has soared.
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