Fake Apple store cuts to core of China risk to brands

SHANGHAI (Reuters) - A fake Apple store in China, made famous by a blog that said even the staff working there didn't realise it was a bogus outlet, is probably the most audacious example to date of the risks Western companies face in the booming Chinese market.

Few products have captured the imagination of Chinese consumers quite like Apple's iPhones and iPads. Demand is surging across the country of 1.3 billion people, even hundreds of miles away from the tech giant's official stores in Beijing and Shanghai.