U.S. study shows side airbags reduce crash deaths

WASHINGTON (Reuters) - Airbags that drop from the roof or inflate from the seat to provide head protection in serious side crashes significantly reduce deaths, especially when cars are struck by bigger sport utilities and pickups, according to industry research to be released on Thursday. 

Building on previous research, the findings by the Insurance Institute for Highway Safety could pressure the auto industry and the government to accelerate efforts to incorporate head protection in more vehicles.