Japanese vehicle advertising company to enter Cambodian market


Advertisements on a taxi in Tokyo.Car owners in Cambodia too will soon get a chance to supplement their income through such advertisements.- The Star

PHNOM PENH (The Phnom Penh Post/ANN): Japanese-owned vehicle advertising start-up Flare (Thailand) Co Ltd will expand operations to Cambodia this month in cooperation with Japanese recycling firm ReNet Japan Group Inc, ReNet Japan said in a statement on Wednesday (Feb 5).

The companies plan to register 5,000 drivers and manage 300 million yen (US$2.7 million) worth of advertisements over the next three years, ReNet Japan said.

The service, Flare AD, places advertisements on vehicles and pays their owners according to the distance and duration of journeys calculated via its mobile application, which tracks vehicle locations using the global positioning system (GPS), it said.

Flare (Thailand) will provide software and operational support while ReNet Japan will manage sales, Flare (Thailand) CEO Kazuki Kamiya told Japan’s NNA Business News.

ReNet Japan – based in Nagoya, Japan – currently operates several businesses in the Kingdom such as auto leasing services and used car sales.

It will strive to offer the service to taxis and other ride-hailing vehicles, a ReNet Japan spokeswoman told Japanese news agency NNA.

Through its advertisements, it hopes to provide car owners with extra income and monitor vehicle locations via its mobile application, the statement said.

According to NNA, the Japanese group posted an 88.9 per cent surge in sales to 8.57 billion yen in the last fiscal year, mostly driven by the rapid business growth in Cambodia.

For business in the kingdom, it saw an over 12-fold increase in operating profit, up more than six-fold from a year earlier, financial statements show. - The Phnom Post/Asia News Network

Article type: metered
User Type: anonymous web
User Status:
Campaign ID: 1
Cxense type: free
User access status: 3

Cambodia , vehicle , advertising , Japan

   

Next In Regional

Indonesia's Java hit by magnitude 5.9 quake, seven killed
South Asia surpasses grim milestone of 15 million COVID-19 cases: Reuters tally
Covid-19: Cases up by 1,510, bringing total to 359,117 (updated daily)
Covid-19: 1,510 new cases reported, S'gor takes top spot again with 415 cases
Adham Baba: 375,260 people have received both doses of Covid-19 vaccine
Hong Kong’s multimillionaire population hit record high last year even as its economy had its worst recession on record
CPO futures to see volatile trading next week, eyes on MPOB data
Malaysian artist Red Hong Yi creates installation from 24,000 used coffee capsules
This Thai coffin maker kickflips caskets into skateboards
NASA space copter ready for first Mars flight

Stories You'll Enjoy


Vouchers