SHANGHAI (Xinhua): China, with its huge proven consumption potential, has become the top choice for many overseas brands. And the 'first-store economy' has become a new momentum to drive domestic consumption, enhance vitality and promote China's high-quality development.
Japanese lifestyle megastore "niko and..." opened a flagship shop on Dec 21 on the bustling thoroughfare of Huaihai Road in Shanghai, becoming the latest foreign brand to set foot in the commercial zone known for its numerous flagship stores.
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