SEOUL: In the early hours of a freezing Christmas Eve, 62-year-old Lee Myeong-sook queues up in Seoul's ritzy Gangnam area for a chance to buy a t-shirt, or maybe even a toothbrush, branded with the logo of K-Pop boyband BTS. And other fans continued to follow this trend right up until late night.
The rest of the district is all but deserted, but a huge line of fans of all ages and nationalities is building up around her outside the pop-up shop "House of BTS", dedicated to the seven-piece behind "Boy With Luv" and other hits.