Man Utd announce tie-up with China online giant Alibaba


A Chinese fan arriving at Old Trafford to watch the match between Manchester United and Tottenham Hotspurs. - Reuters

London/Beijing: Manchester United on Friday (Dec 6) announced a partnership with China's technology giant Alibaba Group, boosting the club's engagement with its Chinese fanbase.

The partnership will see Manchester United content, including selected first-team matches, highlights and localised original productions, available to around 700 million consumers across Alibaba's platforms, according to the Premier League club.

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Manchester United , China fanbase , AliBaba

   

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