Singapore: From Chinese behemoths backed by the likes of Baidu to South-East Asian upstarts offering free content, Asian video streaming services are challenging Western giants seeking to expand in the region.As more consumers in Asia get reliable Internet access on smartphones and tablets, myriad platforms – including US outfits such as Netflix and Amazon – are vying to sign them up.
In a bid to appeal to audiences across the vast and diverse region, services are racing to buy local content, produce their own offerings and take new approaches such as free-to-viewer services with ads.
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