SEOUL, South Korea (ANN): Around 8am on a recent Sunday morning, more than 30 people waited in line outside a building in eastern Seoul. At the end of the line stood a sign reading "You will not be able to buy from here on."
Just before 9am, a man came out, opened the door and started clearing the street where people stood in line, as they rushed into a small shop. Inside, there're no tables, just a stack full of very fat and thick macarons. In less than 50 minutes, the door closed again. At the sensational SomSom Bakery, the day's business was over.