Hello Vietnam launched to promote tourism

Holiday paradise: TikTok aims to create 30,000 short videos, popularising Vietnam’s people, culture and beautiful landscapes. — Photo from TripAdvisor

Hanoi: Hello Vietnam, a tourism promotion programme, has been launched by the Vietnam National Administration of Tourism (VNAT) in co-ordination with TikTok, the world’s leading destination for short-form mobile videos.

TikTok also signed a contract with Vietnam Today Magazine with an aim to create 30,000 short videos, popularising Vietnam’s people, culture and beautiful landscapes to serve 100 million viewers from now to 2020, said Nguyen Lam Thanh, director of TikTok Vietnam, at an official launch in Hanoi on Tuesday.