Durex ads ‘more frightening than pornography’, China’s online watchdog says after bubble tea brand Heytea joins innuendo-filled campaign

Chinese censors have accused condom manufacturer Durex of using “soft pornography” to promote its products on social media and vowed to step up their crackdown on vulgar content online.

In a country where openly talking about sex is still considered taboo, the condom brand has established a name for itself among young people with its adverts loaded with humour and innuendo.