Peppa Pig trailer strikes a chord with Chinese ahead of Lunar New Year

A trailer for an upcoming film starring Peppa Pig, co-produced by a Chinese company, has taken the country’s social media by storm with its bittersweet story about family bonds.

Telling the story of the British cartoon character from the perspective of an old Chinese man living in the remote mountains whose grandson in the city has asked for a present called “Peppa”, the five-minute clip has won the hearts of hundreds of millions of internet users in the country.