Can China’s debt-ridden millennial and Gen-Z shoppers continue to prop up their favourite luxury brands?


THE Chinese dream of luxury brands is largely dependent upon the nation’s millennial and Generation-Z shoppers, whom global management consultants Bain & Company estimates would account for 46% of purchases in that market by 2025.

But what if this promising outlook is partially fuelled by debt?

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World , Youth , China , debt , youth , luxury goods

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