A toothpaste maker that claimed to channel the healing power of one of China’s most celebrated traditional remedies is being sued for false advertising following claims that the secret to its success lies in its use of modern medication.
The toothpaste is made by a state-owned corporation that takes its name from Yunnan baiyao – a product developed at the turn of the last century using a formula that remains shrouded in secrecy to this day.
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