Among the 86,000 employees who work at Alibaba Group Holding, chief executive Daniel Zhang is not known as Daniel, or Mr. Zhang, or even boss.
Instead, employees refer to him as xiaoyaozi, or the “free and unfettered one.” The nom de guerre, after a character from a Louis Cha wuxia novel, has appeared on his business card, Chinese company press statements and in Alibaba’s literature.
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