Meet the used car dealer who sold 1 million vehicles to China’s ride hailing giant Didi

For the poster child of China’s sharing economy, investing US$200 million in an online used car sales business had many scratching their heads. After all, Didi Chuxing co-founder Cheng Wei once declared that buying a car in the near future will be considered as unusual as buying a horse for transport today.

Don’t tell that to Li Jian, founder and chief executive of Renrenche, the company that Didi invested in six months ago. Li isn’t your typical used car salesman, who in the west have a bad reputation for high pressure sales tactics. The 38 year old looks more like a geeky software programmer.