The marketing ploy was a play on its famously well-guarded secret recipe, which consists 11 herbs and spices.PHOTO: TWITTER/KFC.
SINGAPORE: The perfect recipe for a viral social media campaign: Take a quirky idea, mix with a lot of patience, plenty of hope and a dash of serendipity.
This was what KFC's social media campaign on its Twitter account achieved with a quietly playful Twitter move that has gone viral.
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