Moving with the times: Prada is making an effort to turn around its business with a focus on the digital sphere. — Bloomberg
AT Prada’s Spring/Summer 2018 show in Milan last week in a warehouse papered with giant pop-art comic strips, one name in the coveted front row stood out: Tao Liang, otherwise known as Chinese blogger “Mr Bags”.
His presence alongside Vogue’s Anna Wintour and Italian influencer Chiara Ferragni is a sign of Prada’s efforts to turn around its business with a focus on the digital sphere – where it has lost ground to rivals including Gucci.
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