Hong Kong leads global trend of women buying diamonds for themselves, says De Beers

More than half of all diamonds sold in Hong Kong last year were bought by women for themselves, the highest proportion among the top four diamond markets, according to a study by De Beers, one of the world’s biggest jewellery companies.

This reflects a changing trend in the business, which has long been dominated by men buying precious stones for women on occasions like weddings or engagements, according to Bruce Cleaver, CEO of De Beers.