Japan’s anime and manga power keeps booming


  • ASEAN+
  • Wednesday, 11 Jan 2017

BEIJING: The so-called two-dimensional market is booming in China. Also described as an otaku geek market, it covers all industries related to animation, manga and video games that exist in two-dimensions.

One research institute estimates that about 270 million people, or nearly one-fifth of the Chinese population, are consumers in the two-dimensional market.

Japanese anime and manga are driving this huge market.

On Oct 1, when China celebrated the anniversary of its foundation, hundreds of Chinese youngsters gathered at a venue in Beijing, all shouting Sieg Zeon in unison.

The phrase is to honour the Principality of Zeon, an enemy nation in the Japanese anime series Mobile Suit Gundam. The phrase, so familiar to Japanese anime fans, is just as broadly understood in China.

The fans were attending an event organised to showcase Japanese anime and related goods. The venue was packed with men and women cosplaying various anime characters.

“We decided to hold this event because the Chinese organisers were passionate about showing genuine Japanese contents here,” said Retsu Tamura, director of Sotsu, the organisers of the event.

“The level of enthusiasm is just as high in China as in Japan.” he added, indicating the companys aggressive stance regarding business in China. — The Japan News/ Asia News Network


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