Beijing: Spring Festival traditionally is the most important time of the year for family reunions, but as China has become prosperous, an increasing number of wealthy Chinese are travelling abroad, bringing big business to global retailers.
In the Western world, the traditional shopping season usually lasts from Thanksgiving in November to Christmas in December.
Already a subscriber? Log in.
Win a prize this Mother's Day by subscribing to our annual plan now! T&C applies.
Cancel anytime. No ads. Auto-renewal. Unlimited access to the web and app. Personalised features. Members rewards.
Follow us on our official WhatsApp channel for breaking news alerts and key updates!