IHT to have business insert in Thai edition

  • ASEAN+
  • Sunday, 29 May 2005

BANGKOK: The International Herald Tribune (IHT) will co-publish an English-language business daily insert in Thai editions of the newspaper beginning June 1, the company's partner said on Friday. 

Thaiday, a joint venture between IHT and Thailand's Manager Media Group, will include local and regional business, culture and political content, said Manager marketing director John Lenaghan. 

“We have signed an agreement to produce eight to 12 pages of local news and put it inside the IHT,” said Lenaghan. 

“The IHT has been restrictive in Thailand because it has no local content. This is a big priority for IHT and for Manager,” he added. 

The partnership is IHT's third in Asia, following similar inserts in Japan and South Korea, and is “an indication of how Thailand is progressing,” said Lenaghan. 

He stressed the paper was not expecting to match the circulation of Thailand's two established English-language dailies, the Bangkok Post and the Nation, as they sell for 20 baht (RM1.80) compared to IHT's newsstand price of 50 baht (RM4.60). – AFP  

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