RANKED second in the world in terms of the number of digital cinemas, China is looking at building 2,500 more such cinemas within five years, taking a significant step to promote the country’s movie industry.
China Film Group Corporation general manager Yang Buting said a digital screening system project that costs a total of 200mil yuan (RM92mil) was now under way.
In the next five years, 500 digital cinemas would be built in urban areas and 2,000 in rural areas, according to Yang.
Last year, the China Film Group Corporation built 50 digital cinemas successfully, making the country the world’s number two digital cinema owner only after the US.
Cinemas in China used to screen films by buying film copies, each of which usually costs thousands of dollars, which caused great financial obstacles to most local cinemas.
However, through satellite, a digital screening system could convey images and sounds to many cinemas by using only one copy, incredibly reducing the costs as well as expanding film-showing opportunities.
In the past year, China has co-operated at almost all levels from manufacturing to post-screening commercial activities with world film giants like Warner Bros, Kodak and Sony.
Yang said that through the co-operation, China could not only expand its horizons, but also allow its film industry to boom ultimately. – People’s Daily