CHINA'S advertising market – worth US$10bil (RM38bil) last year – is set for double-digit growth annually in coming years and should overtake Japan to become the world's second largest by 2010, Nielsen Media Research said on Wednesday.
The country of 340 million TV households is set for an advertising boom, helped by Beijing hosting the 2008 Olympic Games, as local and foreign firms vie for increasingly affluent consumers, US' top TV ratings company said.
Already a subscriber? Log in.
Limited time offer:
Just RM5 per month.
Cancel anytime. No ads. Auto-renewal. Unlimited access to the web and app. Personalised features. Members rewards.
Follow us on our official WhatsApp channel for breaking news alerts and key updates!
