Iraq war and SARS boost TV viewership


SINGAPOREANS have been watching more television from mid-March to the first week of April because of the Iraq war and the SARS outbreak. 

This was reported on Wednesday by research agency Nielsen Media Research, which expects the trend to continue. 

In the last week of March, Singaporeans watched an average of 23.3 hours of TV per week –2.7 hours more than the average for each of the previous four weeks.  

Last month, as SARS spread and schools closed, this rose to 25.2 hours per week. 

Both SPH MediaWorks' Channel U and MediaCorp's Channel 8 saw significant rises in viewership after they extended their news bulletins to an hour in the last week of March. – The Straits Times/Asia News Network  

Article type: metered
User Type: anonymous web
User Status:
Campaign ID: 1
Cxense type: free
User access status: 3
   

Next In Regional

Ships from India not required to undergo 14-day quarantine, says Marine Department
Wider vaccination and herd immunity are vital to the recovery
Curfew in eastern Sabah waters extended to May 30
Top Glove reiterates commitment to work closely with US CBP to resolve WRO, finding
Covid-19: Perak has highest infectivity rate
Thwarted – e-hailing driver's bid to smuggle illegal who misses her husband past a roadblock
Malayan Cement buys YTL's cement biz for RM5.16b
Fuel prices unchanged from May 13 to 19
US DOJ remits RM1.9bil in seized monies to Malaysia
Meet China’s elderly influencers cashing in on the Internet

Stories You'll Enjoy


Vouchers