Iraq war and SARS boost TV viewership

SINGAPOREANS have been watching more television from mid-March to the first week of April because of the Iraq war and the SARS outbreak. 

This was reported on Wednesday by research agency Nielsen Media Research, which expects the trend to continue. 

In the last week of March, Singaporeans watched an average of 23.3 hours of TV per week –2.7 hours more than the average for each of the previous four weeks.  

Last month, as SARS spread and schools closed, this rose to 25.2 hours per week. 

Both SPH MediaWorks' Channel U and MediaCorp's Channel 8 saw significant rises in viewership after they extended their news bulletins to an hour in the last week of March. – The Straits Times/Asia News Network  

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