MP: Army's advert clip demeaning to women


SHE looks like a sex vixen, giving a come hither look with her bedroom eyes. She struts around in a midriff-baring halter-top and shorts. 

Music plays and as she walks away, these words appear: “A whole world of possibilities. Woman in the army.” 

This, said Irene Ng, is a video clip on the Singapore Armed Forces (SAF) recruitment website supposedly for women. But is the SAF using it to attract men instead? 

“Watching the clip, one of the possibilities that came readily to mind was that of a high-class karaoke hostess,” Ng of Tampines GRC said on Friday, prompting hearty laughter from other MPs in the House. 

In contrast, she pointed out, the recruitment clip for men was “studded with purposeful images of men scanning maps, looking vigilant and serious, protecting Singapore, with the word ‘Leadership’ appearing in it.” 

“The sexist clip for women regulars demeans their serious contribution to the SAF in ensuring the security of Singapore,” she said. 

She used this to highlight the need for the Defence Ministry to give equal recognition to women in the SAF.  

Mindef, she said, should be more discerning in its recruitment advertisements. – The Straits Times/Asia News Network  

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