SINGAPORE tourism authorities launched a roadshow over the weekend in China in a bid to increase the number of Chinese tourists to the city-state.
The two-day Live It Up in Singapore event held in Guangzhou showcases the Southeast Asian state's cultural heritage, list of tourist attractions and famed multi-ethnic cuisine, the Singapore Tourism Board (STB) said in a statement.
Through this carnival, we wish to highlight the diverse range of sightseeing, dining and shopping experience available in Singapore, and emphasise that our visitors will need at least three days to appreciate these, said Lim Neo Chian, STB chief executive.
The ultimate objective is to ensure that all Chinese visitors have a truly memorable stay in Singapore so that they may return for many more visits in the future, he said.
China is now the city-state's third biggest source of tourists rising up from fifth position within two years and Singapore is keen to tap on the growing pool of affluent Chinese keen to travel overseas as the Asian giant continues to open its door to the world. AFP
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