Generational trends set orange demand


IPOH: Older consumers continue to favour the traditional honey ponkan (honey mandarin) oranges, while younger buyers are gravitating towards the newer “jelly mandarin” variety, which is seedless, fibre-free and known for its extra juicy texture.

Joey Hu, a supervisor at a wholesale store, said the traditional honey ponkan long associated with Chinese New Year remains the top choice among older customers, who prefer its classic taste and symbolism.

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