Restoring Trust in tourism industry


Boost for the industry: Tiong (left) and Wong at the launch of MATTA’s new Trust initiative. — ONG SOON HIN/The Star

KUALA LUMPUR: The Malaysian Association of Tour and Travel Agents (MATTA) has a key role to play in driving a culture of self-regulation within the tourism industry, says Datuk Seri Tiong King Sing.

The Tourism, Arts and Culture Minister said this as the association rolls out its new Trust initiative to strengthen the industry’s integrity.

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