KUALA LUMPUR: Sales of locally made products through e-commerce platforms reached RM1.99bil last year, following collaboration between the Domestic Trade and Cost of Living Ministry and platform providers under the 2024 Buy Malaysian Goods Campaign (KBBM).
Minister Datuk Armizan Mohd Ali (pic) said the amount, involving more than 1.6 million stock-keeping units (SKUs), reflected the campaign’s strong potential to drive economic growth and strengthen public support for local products, Bernama reported.
He said the initiative demonstrated the effectiveness of the whole-of-nation approach, which brings together the government, industry players, entrepreneurs and consumers to promote Malaysian-made goods, Bernama reported.
“As consumer trends continue to evolve through e-commerce, we have partnered with platform providers to expand our outreach. Based on these results, we see the need to further enhance our collaboration with them,” he told reporters after launching the TikTok Shop 11.11 Mega Sale Carnival 2025 here yesterday.
The three-day carnival, which began yesterday, features more than 30 brands and showcases products from local entrepreneurs, micro, small and medium enterprises (MSMEs), and influencers through a shoppertainment concept.
Armizan said this year’s event, held both physically and online for the first time, highlights greater participation from local brands and entrepreneurs selling via TikTok Shop.
“This programme not only serves as a promotional platform but also embodies the spirit of KBBM as a movement to strengthen the national economy by encouraging the purchase of local goods, keeping money circulating within the country.”
