Beauty marketplace: Noraini (in pink) visiting booths at the event in Kuala Lumpur Convention Centre. — YAP CHEE HONG/The Star
KUALA LUMPUR: Malaysia’s largest beauty trade show – beautyexpo & Cosmobeauté Malaysia (BECBM) 2025 – has opened its doors at the Kuala Lumpur Convention Centre, marking the start of global collaboration, product innovation and trendsetting showcases.
Deputy Women, Family and Community Development Minister Datuk Seri Dr Noraini Ahmad launched the event yesterday in the presence of international industry leaders, trade buyers and media representatives.
Also present were members of the Selangor and Perak Royal Family and the Malaysia Entre-preneurs Ecosystem Data Centre president Yang Mulia Tengku Khairul Adena Binti Almarhum YM Tengku Abdullah, BECBM 2025 organising chairman Tan Sri Abdul Rahman Mamat, Halal Development Corporation (HDC) chief executive officer Hairol Ariffein Sahari, Informa Markets in Asia president Margaret Ma Connolly and Informa Markets Malaysia country general manager Gerard Leeuwenburgh.
In her opening remarks, Noraini highlighted the beauty industry’s impact on economic growth and social development.
“The beauty industry plays a pivotal role in creating jobs, fostering entrepreneurship, and providing pathways to better livelihoods.
“beautyexpo & Cosmobeauté Malaysia amplify this potential by offering skills development, business opportunities, and a stage for local talent to gain international recognition,” she said.
This year’s exhibition features 400 exhibitors, showcasing 1,000 top beauty brands from 15 countries and regions, including Malaysia, China, Hong Kong, India, Indonesia, Italy, Japan, South Korea, Pakistan, Saudi Arabia, Singapore, Taiwan, Thailand, the United Arab Emirates and the United States.
Four dedicated international pavilions from China, Korea, Singapore and Taiwan will showcase the latest breakthroughs in beauty technology, halal-certified innovations, K-beauty trends and sustainable beauty solutions.
The exhibition floor is organised into eight specialised categories: Professional Beauty, Hair & Barber, Makeup & Cosmetics, Nail, Embroidery & Lashes, OEM/ODM, Halal Beauty, Training & Certification, and Spa & Wellness – creating a comprehensive ecosystem for sourcing, networking and collaboration.
“What truly defines this event is not just the products on display, but the connections they create,” said Abdul Rahman in his speech.
“Over the next four days, business-matching sessions, live demonstrations, product launches and networking opportunities will provide fertile ground for partnerships, investments and transformative collaborations,” he said.
The BECBM 2025 edition presents an exciting line-up of competitions, showcases and networking opportunities, including:
> “Dare to Style, Born to Shine” 2025 Hair Styling Competition – Presented by the Malaysian Hairdressing Association, showcasing creative mastery in hair design;
> Ambassador of the Year Barber Competition – Presented by Gamma+, celebrating the mastery and innovative techniques of top barbers in the industry;
> Beyond Blades Hair Show – A live barbering showcase led by John Llyod and Jordan Tabakman, Global Educators of Gamma+;
> Beyond Blades Look & Learn and Hands-On Workshop – Led by John Llyod and Jordan Tabakman, Global Educators of Gamma+, showcasing cutting-edge barber techniques;
> The 5th Malaysia Glory Cup International Beauty Competition – Organised by Youshine and hosted by Informa Markets Malaysia, spotlighting nail, eyelash and embroidery artistry;
> Bloom & Groom: Skin Management Competition 2025 – Featuring advanced skincare and aesthetic treatments, supported by the Malaysia Esthetic Association, the Malaysia Cosmetology Chamber of Commerce and the Malaysia Professional Skill Development Education Association, with Quarz Global Sdn Bhd as Diamond Sponsor and Impress Esteem Beauty Treatment Academy and Millabel as Platinum Sponsors;
> Asia Glory Hair & Beauty Awards 2.0 – Organised by M Star Agency and co-organised by the United Asian Hairdressers Association, recognising excellence across multiple beauty disciplines;
> Beauté Discovery Zone – A dedicated educational platform featuring industry experts delivering talks on education, skills and innovation in the beauty sector;
> VIP Buyer Programme – Offering exclusive access for buyers to explore new business opportunities with 1,000 brands across 15 countries and regions.
BECBM 2025 is endorsed by the Malaysia External Trade Development Corporation (Matrade) and supported by the Women, Family and Community Development Ministry, the Malaysia Convention & Exhibition Bureau and HDC.
Running from Sept 30 to Oct 3, the exhibition promises to be the region’s most powerful marketplace for sourcing, networking and innovation exchange – setting new benchmarks for Asia’s fast-evolving beauty industry.
It is open to trade visitors daily from 10am to 6pm, closing at 5pm on the last day.
For more information about the event, visit the official websites: www.beautyexpo.com.my and www.cosmobeauteasia.com.
