From left: Starlux Airlines general manager Kenji-Li, Malaysian Association of Tour and Travel Agents president Nigel Wong, Transportation and Communications Ministry Tourism Administration Internal Affairs Division director Huang Yi-Chen, Taipei Economic and Cultural Office (Malaysia) representative Phoebe Yeh, Taiwan Tourism Administration (KL Office) director Abe Chou, Malaysian Chinese Tourism Association national president Patrick Law, Taiwan Visitors Association deputy secretary general Kevin Chen and China Airlines general manager Mou Wen Po at the Taiwan Pavillion during the MATTA Fair.
THE Taiwan Tourism Administration (TTA) together with city and county governments, tourism associations, travel agencies, hotels, theme parks, leisure farms, and souvenir brands, united 53 organisations and over 100 representatives to form a strong tourism delegation at the recent MATTA Fair Kuala Lumpur 2025.
Themed “Taiwan—Waves of Wonder”, the Taiwan Pavilion highlighted the island’s newest tourist train, the Shanlan Express, presented in a life-like setting complete with golden rice fields and mountain ranges from eastern Taiwan.
