PETALING JAYA: Malaysian traders should not increase their prices when selling to tourists, says Tourism, Arts and Culture Minister Datuk Seri Tiong King Sing.
Such practices, he said, can give the country a bad reputation, citing cases when tourists had to fork out RM15 for roti canai and RM10 for three pieces of pisang goreng.
“This does not help Malaysia’s image. As such we urge enforcement officers to monitor this situation,” he told The Star after launching the Star Karnival Cuti-Cuti Malaysia 2025.
The carnival is a strategic partnership between Tourism Malaysia and Star Media Group Bhd (SMG) to promote local travel.
In his speech, Tiong said tourism promotions must go beyond the well-trodden paths to showcase hidden gems and culturally significant destinations.
The products offered by the tourism industry also need to be innovative, creative and meaningful, he said.
“2025 is not just another year – it is the foundation upon which Visit Malaysia 2026 will stand.
“We must showcase Malaysia’s beauty, uniqueness and rich tourism experiences. What we consistently build this year will define how the world sees us in 2026 and beyond,” he said.
“The collaboration between Tourism Malaysia and Star Media Group marks a new paradigm of the media not just as messengers, but as co-creators of national narrative and identity,” he said.
Tiong also said the carnival should not be confined to a few selected states, but expanded nationwide so every state may shine equally.
“From bustling cities to quiet kampungs, coastal charm to rainforest majesty, and deep-rooted heritage to vibrant modern lifestyles, every state has a unique story to tell, and deserves to be part of this national celebration.
“Tourism is not just about holidays. It’s about jobs created, culture preserved, entrepreneurs empowered, and communities uplifted.
“Every purchase at a carnival booth, every kampung homestay, every local destination visited strengthens our economy and our Malaysian identity.
“I urge all Malaysians to support this series, discover something new, and help revitalise Malaysian tourism,” Tiong said.
