KOTA KINABALU: Tourism players must maintain professionalism and treat guests with respect, says the Tourism, Arts and Culture Ministry in the wake of a viral slapping incident between a diving instructor and a foreign tourist in Semporna.
Tourism, Arts and Culture Minister Datuk Seri Tiong King Sing said the case was now under formal investigation, with the instructor already arrested.
“Let me remind all operators to uphold professionalism and treat guests with respect. Violence, insults, or intimidation are unacceptable except in clear cases of self-defence. If faced with rude behaviour, respond calmly and try to resolve issues peacefully,” he said in a statement shared on his official Facebook page, on Saturday (July 26).
He was commenting on the widely circulated video of the July 23 incident in Semporna, where a local diving instructor was seen slapping and threatening a foreign tourist following a dispute over a dropped oxygen tank.
“All relevant enforcement agencies will work closely to uncover the full story and ensure the process is legal, fair, and transparent,” Tiong said.
Initial findings indicated that the altercation began when a compressed air tank was wrongly placed on the boat deck and accidentally dropped, injuring the instructor’s foot. This led to a verbal dispute, which escalated into a physical confrontation.
“I want to stress that if either party is found to have acted wrongly or broken the law, action must be taken accordingly, with no favouritism,” Tiong said.
He also warned that the ministry will take firm action against the misuse of licences, including dive permits, tour guide credentials, and travel agency approvals.
“We will take firm action against the misuse of licences, including dive permits, tour guide credentials, and travel agency approvals. Travel agencies must use their own licensed vessels, and violations will not be tolerated,” he said.
Tiong reminded all tourism operators to comply with safety and operational guidelines strictly, and urged tourists to follow instructions from certified guides to avoid putting themselves or others at risk.
With Visit Malaysia Year 2026 approaching, he said all tourism stakeholders must work together to protect the country's image.
“We each have a role to play in ensuring Malaysia remains a globally known friendly destination. Let’s help every visitor better understand and respect our laws, culture, and norms,” he added.
