KUALA LUMPUR: As the countdown to Visit Malaysia 2026 (VM2026) begins, the Malaysian Association of Theme Parks and Family Attractions (Matfa) is unveiling ambitious plans to showcase the country’s dynamic theme parks and family-friendly attractions as key tourism draws.
“Malaysia is home to a wide array of world-class theme parks, edutainment centres, and family attractions that offer memorable experiences for all age groups,” said Matfa president Tan Sri Richard Koh.
“With VM2026 just around the corner, this is the perfect opportunity to showcase the best of what we have to offer – from thrilling rides and water parks to rich cultural experiences and interactive learning zones," he added.
To attract longer stays and increase visitor's satisfaction, Matfa is preparing a variety of value-added packages, themed events, seasonal offers, and cross-promotions leading up to 2026.
The aim of these efforts, said Koh, was to entice visitors to explore more, stay longer, and spend more during their time here in Malaysia.
“Our members are ready to work hand-in-hand with the government and private sector to ensure VM2026 is not just a tourism campaign but a defining moment for Malaysia’s tourism landscape.
“Together, we can make Malaysia the preferred family holiday destination in South-East Asia,” he added.
Recognising the powerful appeal of theme parks and edutainment centres to both local and international visitors, Matfa is calling on the government and tourism stakeholders to extend stronger support to the industry as a key pillar in Malaysia’s national tourism strategy.
To strengthen its role in the nation's tourism agenda, Matfa is seeking strategic collaboration with the Tourism, Arts and Culture Ministry, Tourism Malaysia, and relevant state governments.
Among the key proposals are to include the association in the VM2026 promotional campaign and global marketing campaigns.
Matfa is also seeking the government's help in getting a tax incentive for their members to improve guest experience, boost affordability, and encourage reinvestment in attractions.
Matfa is currently lending its support to the ongoing Malaysia Mega Sale 2025 campaign, aligning with the national efforts to boost domestic and inbound tourism.
The association believes that with the right backing, the theme park and family attractions sector could become a significant driver of tourist spending, job creation, and long-term tourism growth — especially vital in the post-pandemic recovery landscape.
With increasing competition from regional countries, Matfa believes that a focused, united push on family-oriented attractions can set Malaysia apart from the others — offering not just a vacation, but a collection of unforgettable memories for visitors of all ages.
