KUALA LUMPUR: South-East Asia's beauty industry is set for a transformative experience
as the 23rd edition of beautyexpo and 20th edition of Cosmobeaute Malaysia (BECBM) prepare to dazzle at the Kuala Lumpur Convention Centre (KLCC) from Sept 30 to Oct 3.
Visitor registration for this can't-miss trade show is now open.
As Malaysia’s largest and longest-running beauty trade shows, BECBM offers an extraordinary showcase of innovation and excellence.
Over 400 exhibitors from across nine countries and regions including Malaysia, Mainland China, Indonesia, Japan, Korea, Pakistan, Taiwan, Thailand and United Arab Emirates will unveil products, services and technologies across eight specialised sectors: Professional Beauty, Hair and Barber, Makeup and Cosmetics, Nail, Embroidery and Lashes, OEM/ODM, Halal Beauty, Training and Certification, as well as Spa and Wellness.
With more than 15,000 beauty professionals and buyers expected from over 60 countries and regions, this event solidifies Malaysia’s position as the epicentre for South-East Asia’s beauty industry.
“For over two decades, beautyexpo and Cosmobeaute Malaysia have consistently driven innovation,business and cross-border collaboration within the beauty sector.
“The 2025 edition will elevate this legacy – fostering strong synergies between established industry leaders and emerging innovators while unlocking new opportunities across the Asia-Pacific region,” said BECBM organising chairman Tan Sri Abdul Rahman Mamat.
This year’s edition will spotlight immersive experiences, live competitions and insightful knowledge sharing.
Key highlights include:
> Industry seminars: Deep-dive sessions led by global beauty experts unveiling next-generation trends and techniques;
> Bloom and Groom: Skin Management Competition 2025 - The highly anticipated second edition of the Skin Care Mastery Challenge, spotlighting exceptional professional skincare expertise;
• The Malaysia Glory Cup International Beauty Competition: Celebrating elite artistry in
embroidery, eyelashes and nails with top-tier international talent;
• VIP Buyer Programme: It offers exclusive perks and trade opportunities;
• Spend and Win Campaign: It rewards visitors during this campaign.
“We’ve reimagined the 2025 editions with both business and creativity in mind. From competitive
showcases to business matchmaking, the entire experience is designed to help the industry connect,
learn and grow together, while also elevating Malaysia’s leadership in specialised beauty segments like
halal-certified products,” added Abdul Rahman.
A centrepiece of the exhibition is the expanded Halal Beauty pavilion, representing one of the industry's
fastest-growing segments driven by ethical manufacturing, ingredient transparency and surging
consumer demand for clean, certified products.
This segment also opens doors for cross-border collaborations, especially among emerging brands looking to access Muslim-majority markets in South-East Asia, the Middle East and beyond.
Register your visit at https://bit.ly/becbm25visreg by Sept 29 to enjoy free admission. After this date, a fee of RM 20 will apply.
To exhibit at beautyexpo and Cosmobeaute Malaysia, email mailto:info.becbm@informa.com.
For more information, visit the official websites:
http://www.beautyexpo.com.my/and http://www.cosmobeauteasia.com/.
