KOTA KINABALU: Sabah is set to host the Asean Travel Exchange (Atex) 2025 on June 19, which promises to spark fruitful collaborations among Asean tourism industry players.
Chief Minister Datuk Seri Hajiji Noor was briefed on Atex 2025 by a delegation of influential tourism players at his office in Menara Kinabalu on Monday (May 26).
Federation of Asean Travel Association (Fata) president Datuk Tan Kok Liang said Atex 2025 will be the first international business-to-business tourism event to be hosted.
The event is expected to bring in 200 international buyers and 100 regional sellers for trade, dialogue and collaboration in the tourism sector.
The state Tourism, Culture and Environment Ministry and key tourism organisations are supporting the Atex 2025.
Industry players expect Atex 2025 to be a game changer in positioning Sabah at the forefront of regional and international tourism markets.
Among those in the delegation with Tan, who is Malaysian Association of Tour and Travel Agents (Matta) president, were Asean Tourism Association (Aseanta) president Eddy Krismeidi, Nigel Wong and Air Asia director for Global Policy and Government Relations Zamani Rafique.
State Assistant Tourism, Culture and Environment Minister and Chairman of Sabah Tourism, Datuk Joniston Bangkuai was also present.
