Sabah Tourism focuses on sustainable and community-driven growth


KOTA KINABALU: Sabah is reinforcing its position as a premier travel destination by focusing on sustainable tourism, improving infrastructure, and empowering community-based tourism under its Culture, Adventure, and Nature (CAN) strategy.

State Tourism, Culture and Environment Minister Datuk Seri Christina Liew said these initiatives are vital to ensuring long-term industry growth and attracting visitors, urging stakeholders to collaborate and explore new opportunities to showcase Malaysia’s best to the world.

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