Tourism Ministry sets higher goals for 2026 after surpassing targets for 2024

By KHOO GEK SAN, MARTIN CARVALHO and JUNAID IBRAHIM

KUALA LUMPUR: After exceeding its target of 35.6 million international tourists by reaching 38 million in 2024, the Tourism, Arts and Culture Ministry is reevaluating its goals for the Visit Malaysia 2026 campaign.

"The response has been overwhelming, and it compels us to set even higher benchmarks," said Tourism, Arts and Culture Minister Datuk Seri Tiong King Sing.

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Visit Malaysia 2026 , Tourism , Ministry of Tourism , Tiong King Sing , International Tourists , Cultural Heritage , Tourism Campaign

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