TO USHER in the Year of the Snake, S P Setia has introduced its Setia Chinese New Year (CNY) 2025 campaign, jam-packed with fun-filled activities and offers.
Capturing harmonious moments shared with loved ones, the month-long, multi-tiered campaign embodies the developers spirit of togetherness and will be showcased across all their eco-townships, developments and media platforms.
Setia chief commercial officer Christinne Lim shares: “Setia CNY 2025’s theme is inspired by the word ‘hé’, which refers to the harmonious blend of people, ideas, spaces, and moments – all coming together as one.
“To translate the essence of ‘hé’ into a Chinese phrase, we have chosen ‘Harmony Together, Prosper Together’ as our tagline,” she adds.
Setia Group branding and marketing general manager Adelene Wong concurs, adding, “Prosperity holds true meaning when it flourishes with harmony, and Chinese New Year is the perfect occasion to honour and celebrate this value.”
“At Setia, we believe that for prosperity to truly thrive, harmony must begin in the spaces where we live, learn, work, and play together.”
Trending beats for the season
During this festive season, Setia has introduced its own iconic CNY song called (Ān Jū Lè Yè), which is available on Spotify, while their signature music video with #TeamSetia talents can be enjoyed on YouTube.
Featuring lively, modern beats and easy-to-follow dance moves that appeal to all generations, Setia highlights the unifying hashtag #HarmonyTogetherProsperTogether across its social media platforms.
Along with the ongoing campaign, Setia will host grand CNY open houses across its sales galleries in Klang Valley, Penang, Johor and Sabah from now till Feb 16.
The list includes Setia Tropika Sales Gallery on Jan 18 and Jan 19; Setia Welcome Centre @ Aeropod on Feb 6; Setia Eco Glades Lifestyle Gallery, Bandar Kinrara Welcome Centre, Setia AlamImpian LakePoint Gallerie, D’Network @ Setia Eco Park and Setia Experience Centre @ Setia Fontaines on Feb 8; and Setia Eco Templer Sales Gallery and Setia Bayuemas Welcome Centre on Feb 15.
Concurrently, Setia is offering ‘Refer & Reward’ angpaos that are up to RM8,888, which runs until Feb 28.
Referrers of new Setia purchasers will receive RM8,888 upon successful referrals to Setia properties. Those interested may register their referrals via Setia’s signature app, Setia Go! at https://spsetia.com/en-us/setiago
For more information on this festive campaign, visit https://www.spsetia.com/en-us/cny
