Burning for a greener Hungry Ghost Festival in Penang


No longer a popular choice: Koh putting the final touches to a King of Hades (Tai Su Yeah in Hokkien) effigy at his shop in Gat Lebuh Macallum, George Town. — CHAN BOON KAI/The Star

GEORGE TOWN: Sales of paper effigies depicting the King of Hades, known as Tai Su Yeah in Hokkien, have plummeted by 50% with environmental and cost concerns among the reasons.

Effigy maker Koh Eng Keat, 40, said orders for the ferocious-looking effigies are down by almost half compared with the pre-Covid-19 pandemic five years ago.

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