Cooperation among industry players to set standardised green labels and educate consumers about sustainability concepts can help address the knowledge gaps and alleviate green fatigue for consumers.
As consumers demand genuine sustainability, retailers are grappling with trust issues and green fatigue
IN 2022, World Retail Congress and Boston Consulting Group published a report titled Sustainability In Retail Is Possible But There’s Work To Be Done where it stated that the retail sector is responsible for 25% of global carbon emissions.
