‘Muslim destination’ facelift considered

Rebranding mulled: We aim to differentiate Langkawi from other destinations, said Khairul Firdaus.

KUALA LUMPUR: Pulau Langkawi, whose status as the “Jewel of Kedah” came under question in the past few months, has come under the spotlight again after the government says it will be positioned as a “preferred Muslim destination emphasising family-friendly and spiritual tourism”.

Announcing this in Parliament, Deputy Tourism, Arts and Culture Minister Khairul Firdaus Akbar Khan said the move will be a way to enable Malaysia to be competitive with other countries by focusing on niche sectors.