Sabah eyeing Middle East tourism market

Sabah Tourism Board chief executive officer Julinus Jeffrey Jimit (centre) and senior marketing manager Humphrey Ginibun (second left) meeting Qatar Airways senior vice president (Eastern Region) Marwan Kolelist (second right). Also in photo are Qatar Airways head of digital and Marketing, Alan Lee (left) and regional marketing manager, Oommen Kuruvilla (right).

KOTA KINABALU: Sabah's allure as a holiday destination is gaining traction among travellers from the Middle East, going by its prominence at a travel trade show in Dubai earlier this month.

This comes in the wake of fruitful discussions between the Sabah Tourism Board delegation led by chief executive officer Julinus Jeffery Jimit and key industry leaders at the Arabian Travel Market (ATM).