PETALING JAYA: Darsa Fried Chicken (DFC), which came under fire for using the term "Type C" in an alleged reference to the Chinese community, insists that it did not intend to create controversy for the sake of publicity.
Its chief executive officer Mohammad Faiz Zuhdi also rejected accusations that it discriminated against its customers.
He said as a 100% bumiputra-owned company, they were glad to receive support from all walks of life and races in Malaysia.
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Faiz added that DFC management said that measures had been taken against the administrator of its Facebook page responsible for the post.
"The individual had no training or experience handling social media. The actions do not reflect DFC's views or values," he said, adding that the person concerned had been transferred to another department.
"We take full responsibility for the mistake and apologise to everyone affected. We promise that this kind of incident will not happen again," he said.
He added that DFC had formed an experienced team to manage and ensure more effective communication and social media management.
"DFC's top management is now conducting stricter monitoring of all content, feedback and comments.
"Each submission and response must receive approval from top management before it is posted to ensure appropriateness and compliance with our ethical standards," he said in a press conference at its restaurant in Rawang on Friday (May 10), Sinar Harian reported.
Faiz said they are also ready to cooperate with authorities if needed.
The local chain had drawn flak after it posted a comment on its official Facebook that was taken as a racial slur.
DFC has since apologised for the comment on its social media platforms.
