KUALA LUMPUR: This Ramadan-Raya, TikTok, the leading destination for short-form mobile videos, is amplifying the spirit of joy and togetherness by offering a unique opportunity for users, creators, sellers, and brands to connect through Shoppertainment, a content-driven commerce approach that entertains and educates while integrating content and community to create immersive shopping experiences.
"Ramadan-Raya is a meaningful time for Malaysians to come together. TikTok complements this by providing not only authentic and entertaining content but also avenues of inspiration, discovery, exploration, and purchase," said TikTok channel revenue partnerships head (Southeast Asia) Sea Yen Ong.
