Sabah committed to enhancing tourism ties with Singapore

Bangkuai (second right) mingling with Singaporean travel agents and local tourism industry players.

KOTA KINABALU: Sabah wants to further enhance its position in the Singapore tourism market, says Datuk Joniston Bangkuai.

The state Tourism, Culture and Environment Assistant Minister said familiarising Singaporean travel agents with the state's diverse range of products and destinations on a frequent basis was among the steps being taken.

“Sabah needs to capitalise on Singapore's status as a crucial aviation hub that caters to many international flights and travellers,” said Bangkuai, who is also Sabah Tourism Board (STB) chairman, on Thursday (Feb 29).

“Sabah, with its distinctive offerings, stands to benefit significantly by tapping into this vibrant market,” Bangkuai said.

He also encouraged business investors in Singapore to explore opportunities in Sabah's tourism sector.

The Meet-The-Experts programme, organised by Tourism Malaysia in collaboration with the Sabah Tourism Board and Sabah Trade and Tourism Office Singapore, is a targeted business-to-business (B2B) session.

It aimed to introduce Sabah's tourism products to 20 Singaporean travel agents. 26 local representatives, including travel agents, tourism product owners, and hoteliers from Sabah, participated.

Present were Tourism Officer from Tourism Malaysia Headquarters, Ahmad Faizal; Sabah Trade and Tourism Office Singapore Chief Executive Officer Wendy Clare Stephens; and Sabah Tourism Board Deputy Chief Executive Officer Tay Shu Lan.

Follow us on our official WhatsApp channel for breaking news alerts and key updates!

Next In Nation

Copter tragedy: Remains of pilot Wan Rezaudeen Kamal laid to rest
Copter tragedy: Aunt never thought Noorfarahimi's thrill of flying in heli would end sad
Fire and Rescue Department pilots to undergo simulated emergency training in UAE
Chopper tragedy: Father describes son Commander Firdaus as hero
Pakatan fields young candidate, Pang Sock Tao for KKB by-election
Copter tragedy: Commander Muhamad Amir’s family did not expect this to be their last Raya
Johor Health issues almost RM600,000 in compounds to smokers at restaurants
Copter tragedy: Media practitioner lodges police report against X account user over comments
Copter tragedy: Final farewell to Commander Muhammad Firdaus Ramli
Copter tragedy: Funeral prayers, last respects for eight victims held this evening

Others Also Read